We see this stuff all the time on social media. We see amazing looking content, posts, logos etc. If you have a nice looking logo, or even great content that’s AWESOME, but you still aren’t a brand. So many people get that mixed up with having a nice brand. Sorry folks but while your logo looks great, you still aren’t a brand.
So you may ask if you don’t know or you’re new to this “brand” thing, “what is a brand then?” A brand is in short your reputation. If your services or product have a good or great reputation, people are wanting you to do more things for them etc, then you my friend have a good brand. If customers or clients aren’t asking you to do more for them… well then you may have to rethink your brand or just do better with the relational part of your business. So my question to you is this “What Do People Think of You?”