Do You Standout?
When it comes to building your personal brand (which if you have a company, starter business, organization etc you're a brand), you need to make sure you have a few things in order, so your customers/potential customers know who you are.
Here are the 7 Things You Can Do to Better Your Personal Brand
1.) Be consistent with your coloring- This means to make sure your color code that you use on your website, materials etc are consistent throughout every area of your business, social media platforms etc. It's SUPER important.
2.) Start thinking of yourself as a brand - I know a lot of businesses, realtors, organizations even churches, that do not think of themselves as a brand. If you have that thinking, you are WAY off. Anything you do to bring in more volunteers, customers, revenue etc, makes you a personal brand. Start thinking that way today. You're worth it!
3.) Always be producing value- This is a big one. I know even with where I'm at with my business, goals etc, I tend to at times de-value myself by thinking- "it won't work, who would hire me, I'm too new at this etc." We need to stop that thinking. There is a reason God gave you the abilities, desire and talent to do what you do. That alone should give you value!
4.) Connect with other strong brands- We all have heard that saying, "No man is an island". That saying is SO true! While it seems we can always just "do it ourselves" we need to remember that there is something AMAZING that happens when you collaborate with others and when we learn what others who have success are doing. Remember this if anything, "There is nothing new under the sun". There you go, that should give you the creative willpower to do what you want to do. Everything you see was already created, now just make it yours.
5.) Be Purposeful- All this means is to make sure what you share on your website and social media platforms you need to be intentional. Don't just throw something up, think about it first.
6.) Audit Yourself - This is important just like the rest. You need to make sure you are auditing your postings to see what customers/viewers are liking and sharing. This will then be your "niche" for your brand as well. There is really no right or wrong way, there is just making yourself better from learning.
7.) Be Authentic- I always say authentic people gain more and it's true. I believe that when we stay true to who we are, what we do, and we try not to care what others are doing, it keeps us honest and authentic. Authenticity is key to really anything you do.
"What are some other ways you think your Personal Brand could improve? Share with us in the comment section."
Pin for later here: https://www.pinterest.com/pin/338895940687794529/
Read similar article here by Shama Hyder: http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/