Is Your Brand Good Enough?
We have seen it everywhere. We see the cool commercials, the cool books, etc; and we are drawn to them. Why? Because they look amazing and have great skill. The skill is they have a great "personal brand"
Personal brand is the proactive way of controlling your career development and how you are perceived in the market place. Are you understanding the importance now? A strong personal brand will impact your ability to get the right jobs, promotions and increase your ability to attract talent and capital. The reason we love what we do and want to get paid for it, is because we have something to offer right? Read below for ways to grow your personal brand image today.
7 tips that can help you in creating your own personal brand:
1.) Build your platform. If you are going to have a personal brand you will need a website in order to create your virtual platform.
2.) Identify your uniqueness and your strengths. Think about the characteristics and strengths you’ve built in your career.
3.) Own your space. Once you’ve identified your uniqueness and strengths – perfect it. Learn all that you can and become the expert in that area. You can never stop learning.
4.) Share your knowledge. It’s not enough to learn it, you have to teach it and share your knowledge by helping others. Do this through videos, social media, writing both online and offline.
5.) Be yourself. Find your own style. You don’t have to do what everyone else is doing and just follow the crowd. Use your style and uniqueness to attract the jobs and clientele that you desire.
6.) Identify your values and set your priorities. It’s important to have a clear picture of your personal and professional goals, both short and long term. This will help you in not only identifying the most important things to spend your time on, but will also have something to align new projects with.
7.) Craft your personal brand persona. This will help in creating your brand.
Building your personal brand will always take time and effort, but in the long run it's well worth it!
Read more by Laura Lake here: http://marketing.about.com/od/marketingyourbrand/fl/7-Tips-on-Creating-and-Growing-Your-Personal-Brand.htm