Now I know I know I know, everyone has their own view on church, God etc, however that is a BIG part of who I am and what I do. I love Social Media and ever since coming into that realm of new amazingness, connecting with some amazing people, mentors etc, I now see why it's so HUGE and crucial to any business success including the church.
The church is a business too am I right? So why don't a lot of them have really good social media campaigns, post things often about what's going on in their community, what's going on in others communities etc? Because a lot of the time they feel it's not a "God" thing or necessity. I'm here to tell you that social media is for all churches and doing it right is HUGE!
7 Things To Get Your Church Running with Social Media
1) Know Who You Are: So many churches try to create a veneer who who they "want" to be instead of being "who" they actually are. If you're a smaller church it's okay to be small, but be small on a BIG scale!
2) Reviews Don't Matter: Some churches I've seen post too often about their Yelp reviews etc, sorry Yelp isn't a good form of social media and nobody really goes to Yelp to checkout a church. DO NOT USE IT.
3) Create A +Google+ Account: I notice not only churches but other businesses are just a "stamp" on Google. Google Plus has really changed my life with Social Media Managing, connecting with others, networking etc. You need to be active on this and not just posting your picture and address.
4) Post Daily! A good amount of posting is good and too much is very bad and shows you are just throwing things out there and not thinking about what is important to post. However, posting from 5-8 times a day on all platforms can heed great results for your church and even business.
4) Do You Instagram?: Did you know that Instagram is an amazing tool for social media? It is! People want to see faces, authenticity etc. So why not post to Instagram a clip of your message, worship service, behind the scenes footage etc? Using Instagram is a great "in the day of" for churches and business. Use it and use it well!
5) Tweets!: Twitter as we all know is great for social media, however did you know that it is only really good for those who already know you and or want to get to know you? Twitter is awesome but I've found that unless you are following others and connecting regularly you really won't gain much exposure church or no church. So again making the connection is a good way to help boost your social media status.
6) Raise Money: Now I know you all are thinking here we go church asking for money, but I want to say that what I mean by "raise money", is to have a link for your accounts so those who feel like giving can do so privately and without feeling pressured. So many times we step into a church service and the moment the pastor asks for an offering, we look for door and time how fast it would take to leave. Creating a giving space on social media can help calm those nerves for some, as well as open the door for others to give to you who don't attend.
7) Videos Give More Views: Tweeting, Facebooking, Googling etc, are all well and good, but I've noticed it's only when you post a graphic with your post or video, that you really get more hits and more people view what it is you're putting out there. So Pastors, Worship Directors etc, post a daily or weekly video inviting people to engage and or get involved. Keep it to at most 1:29 at all times. Nobody wants to hear a 3-4 minute video even if you're amazing.
Inclosing, again show everyone what's going on and that your church is alive, living and breathing from the inside out. This goes back to posting on Instagram.
We all love to see "in the lives of" type stuff so do it well and do it proudly!
Check out the blog post on Making The Connections
Pin for later: http://www.pinterest.com/pin/338895940685686674/
#socialmediatips #socialmedia #SocialMediaMarketing #Churches #SocialMediaAndChurch